Broadway Automotive: Taking Auto Repair in Seattle to New Heights

Broadway Automotive is a leading auto dealership located in the heart of downtown Seattle. Founded in 2005 by James Wilson, Broadway Automotive has grown from a small used car lot to one of the premier dealerships in the Pacific Northwest.

With over 15 years of experience buying and selling vehicles in the Seattle area, James Wilson started Broadway Automotive with the goal of providing exceptional customer service and great deals on quality used vehicles. The dealership started in a small rented space on Broadway Street, quickly building a reputation for having the best selection of used cars and trucks in Seattle.

In 2010, Broadway Automotive expanded into selling new vehicles when it became an authorized dealer for Toyota. This allowed the dealership to offer customers both new and used Toyota options, as well as other used vehicle makes and models.

Over the next few years, Broadway continued to grow, eventually moving into a larger facility and adding Chrysler, Dodge, and Ram to its lineup of new vehicle brands. Today, Broadway Automotive operates out of a 30,000-square-foot state-of-the-art facility, with ample parking and service bays to handle all customer needs.

With its long history and focus on customer satisfaction, Broadway Automotive has become Seattle’s top destination for anyone looking to buy a quality used or new car. James Wilson remains actively involved in the dealership’s daily operations, ensuring that the values of exceptional service and great deals remain at the core of Broadway Automotive’s mission.

Services Offered

Broadway Automotive provides an extensive range of services for all your automotive needs. Our knowledgeable staff is dedicated to providing exceptional customer service and high-quality workmanship.

New and Used Car Sales

Our expansive showroom features an ever-changing inventory of new vehicles from today’s top manufacturers. We carry all the latest models and our friendly sales team can help you find the perfect car, truck or SUV to fit your lifestyle and budget. We also offer a wide selection of certified pre-owned vehicles that have passed our rigorous inspection process. Buying pre-owned gives you more value for your money.

Service and Repairs

Our state-of-the-art service center is equipped to handle all your maintenance and repair needs. Our expert technicians stay current on the latest technologies and repair techniques. We offer routine maintenance like oil changes and tire rotations as well as more complex repairs. All work is backed by our 12-month/12,000-mile warranty on parts and labor.

Parts and Accessories

We stock a vast inventory of OEM and aftermarket parts to get your vehicle back on the road quickly. We also carry a wide variety of accessories to customize and personalize your ride. Our parts staff is happy to look up needed parts and provide recommendations. We offer competitive pricing and can special order parts if not in stock.


Broadway Automotive is conveniently located at 123 Main Street in Anytown. Our state-of-the-art facility spans 30,000 square feet on a spacious 5-acre lot.


The expansive showroom floor features the latest models from top brands including Ford, Chevrolet, Toyota, Honda, and more. With high ceilings and ample natural lighting, the environment is bright and inviting. Displays showcase the vehicles to their full advantage.

Service Bays

The service center contains 20 bays to ensure swift repairs, maintenance, and detailing. Factory-trained technicians utilize advanced diagnostic equipment to perform all services to manufacturer specifications. The service drive allows for easy drop-off and pickup.


Customer amenities include a comfortable lounge with free WiFi, a coffee bar, a kids’ play area, and cable TV. The business center has workstations, printing, and conference rooms available. There is also a hand car wash and quick lube on-site for added convenience.


Broadway Automotive offers an extensive selection of new and used vehicles to meet every budget and need. Our new car inventory includes all the latest models from top brands like Toyota, Honda, Ford, Chevrolet, GMC, Dodge, Jeep, Ram, Hyundai, Subaru, Mazda, and more.

Highlights of our new car inventory include:

  • The 2023 Toyota Camry, was completely redesigned this year with new styling, upgraded tech features, and improved performance. From the fuel-efficient LE to the sporty Camry TRD, we have the perfect Camry for you.

  • The 2023 Honda Accord, the midsize sedan that raises the bar for style, performance and tech. The Accord impresses with its refined interior and responsive handling.

  • The 2023 Ford F-150, America’s best-selling truck for over 40 years. We have a huge selection of F-150 models including the high-performance Raptor, SuperCrew cabs, luxurious King Ranch and more.

Our used car inventory is just as extensive with a wide variety of makes and models. We carefully inspect and recondition all used vehicles before sale. Our selection includes popular models like:

  • Certified pre-owned Toyota RAV4s – well-equipped compact SUVs with Toyota’s reputation for reliability.

  • Pre-owned Honda CR-Vs – top-rated small SUVs praised for practicality and value.

  • Used Ford Mustangs – from classic 60s models to modern performance trims, we have Mustangs to suit every taste.

  • Pre-owned trucks and SUVs from brands like GMC, Jeep and Ram. Sturdy vehicles with plenty of capability.

Our friendly sales staff is here to help you find the perfect new or used car for your needs. Stop by anytime for a test drive!

Sales Team

Broadway Automotive has an award-winning sales team with decades of combined experience selling vehicles in the area. Our knowledgeable professionals are committed to finding the perfect car for your needs and budget.

John Smith

John Smith has been in the automotive sales industry for over 15 years. He specializes in trucks and SUVs and consistently ranks as one of the top salespeople in the region. John has received Ford’s President’s Award for Customer Satisfaction five years in a row. His passion is helping families and individuals find the ideal vehicle to fit their lifestyles.

Mary Johnson

Mary Johnson joined our sales team three years ago after a successful career selling luxury vehicles. She has quickly become our top-performing salesperson due to her consultative approach and stellar customer service. Mary loves educating customers on new technologies and features available in today’s cars. She won Chevrolet’s Regional Sales Achievement award last year.

Bill Thompson

Bill Thompson is Broadway Automotive’s resident expert on hybrid and electric vehicles. With over 20 years of experience in the industry, Bill prides himself on staying up-to-date on the latest EV tech and battery innovations. He is an EV-certified specialist and has sold more electric vehicles than anyone else in our region. Bill is passionate about helping drivers go green while saving money on gas.

With competitive pricing, a huge selection, and an award-winning sales team, Broadway Automotive has the inventory and expertise to get you into the perfect vehicle. Come visit our state-of-the-art showroom and let our top-ranked professionals find your next car!

Service Team

Our service team consists of the most highly trained and experienced automotive technicians in the area. We take great pride in our staff’s expertise, with many holding advanced certifications and specialties.

John Smith – Service Manager

John has over 20 years of experience in the automotive service industry. He started as a technician and worked his way up to Service Manager. John holds an ASE Master Technician certification, specializing in drivability diagnostics and electrical system repair. He leads our service team with passion and expertise.

Jane Doe – Lead Technician

With 15 years under her belt, Jane is one of our most talented technicians. She completed factory training for several makes, allowing her to expertly repair European vehicles. Jane also holds an ASE Advanced Engine Performance certification. Her attention to detail and diagnostic skills are second to none.

Bill Williams – Transmission Specialist

Bill has specialized in transmission repair and rebuilding for over 25 years. He completed extensive factory training on transmission service and has rebuilt thousands of units. Bill holds an ASE Automatic Transmission/Transaxle certification. We rely on his expertise for all major transmission repairs and rebuilds.

Our service staff attends regular training to stay current with the latest automotive technology. Their experience, specialized skills, and commitment to training allow us to accurately diagnose and properly repair your vehicle the first time. Our customers trust our service team to get the job done right.

Awards and Accolades

Broadway Automotive is proud to have been recognized multiple times for outstanding customer service and business practices. Some recent awards include:

  • Best Place to Buy a Car (City Newspaper, 2021, 2022): Voted best dealership for car buying experience by readers of the City Newspaper for two years in a row. Customers highlight our no-pressure sales approach and transparent pricing.

  • DealerRater Consumer Satisfaction Award (DealerRater, 2022): Received DealerRater’s annual award recognizing new car dealerships that deliver outstanding customer service, based on customer reviews and ratings. Broadway Automotive maintains a 4.8 out of 5 star average rating on DealerRater.

  • Ethical Business Award (Local Business Association, 2021): Awarded the Ethical Business Award from the Local Business Association for fair business practices, giving back to the community, and valuing employees.

Broadway Automotive’s commitment to customers shows in our high satisfaction ratings and repeat business. We aim to make the car buying and ownership experience transparent, stress-free, and tailored to each customer’s needs. Our team works hard every day to maintain our reputation for excellent service.

Community Involvement

Broadway Automotive cares deeply about giving back to our community. That’s why we make it a priority to partner with local organizations, provide sponsorships, and make donations to causes we believe in.

Some of our notable community partnerships include:

  • Local Little League – We are proud sponsors of the local Little League baseball and softball teams. We provide funding for equipment and uniforms so that all kids have the chance to play ball.

  • High School Auto Shop – Our service technicians volunteer their time to mentor students in the auto shop program. We want to inspire the next generation of automotive technicians.

  • Women’s Shelter – We regularly collect clothing, toiletries, and other essentials to donate to the local women’s shelter. It’s important to us to help those in need.

  • Animal Rescue – We sponsor adoption events and make donations to help the animal rescue place pets in loving homes. Several of our employees have even adopted pets from them.

Giving back is woven into the fabric of who we are at Broadway Automotive. We are committed to continuing our community outreach and forging new partnerships.

Financing and Specials

Broadway Automotive offers flexible financing options to make your dream car affordable. Our finance experts will work with you to explore payment plans and auto loans to fit your budget. We have relationships with top lenders and can help you get approved for competitive interest rates.

For buyers looking to minimize monthly payments, we offer extended loan terms up to 72 months. We also have lease options with low down payments available on select models.

Ask us about our current promotions and sales events. We frequently have new incentives like 0% APR for qualified buyers. Limited-time discounts may apply to certain makes or models.

As a high-volume dealer, we can pass along substantial savings when buying in bulk. Our purchasing power means big discounts that we share with customers. Even if you have imperfect credit, our finance team can help you get a great rate and affordable payments.

With our diverse inventory and financing options, Broadway Automotive makes it easy to drive home your next car. Our goal is to get you on the road while staying within your budget. Talk to us about financing your dream car today!

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