Discover the Beauty of Joseon: Inside Korea’s Beloved Skincare Brand


Beauty of Joseon is a South Korean skincare brand that takes inspiration from the innovative beauty regimens of Korea’s ancient Joseon dynasty. Founded in 2017, the company quickly grew in popularity for its effective skincare products containing traditional Korean ingredients.

Beauty of Joseon aims to combine the wisdom of ancient Korean skincare with the latest scientific research to create products that deliver visible results. At the heart of the brand is a minimalistic, no-frills approach to skincare. They believe in simple, potent formulas powered by trusted natural ingredients that have been used for centuries in Korea. The brand avoids unnecessary fillers and irritants, focusing instead on key ingredients with proven benefits for the skin.

The packaging reflects the brand’s minimalist aesthetic with its clean, apothecary-style jars and bottles. Despite the simple look and feel, Beauty of Joseon takes great care in sourcing high-quality natural ingredients and formulating products backed by science. Their growing fan base appreciates the brand’s ability to deliver clear skin without harsh chemicals or overly complex routines.

Joseon Dynasty Roots

The Beauty of Joseon brand takes its inspiration from the Joseon dynasty of Korea, which ruled from 1392 to 1897. This period saw immense cultural growth, including in the areas of art, literature, and science.

Korean scholars during the Joseon period were focused on achieving wisdom and integrity. This philosophy aligns with Beauty of Joseon’s emphasis on inner beauty shining through.

The simplicity and elegance of the Joseon aesthetic can be seen in Beauty of Joseon’s minimalist packaging and ingredient-focused formulations.

Rather than using lavish containers, Beauty of Joseon believes the quality should speak for itself. This draws a parallel to the Joseon dynasty’s embrace of simple and natural Confucian values.

While the Joseon dynasty represents an iconic era in Korean history, Beauty of Joseon aims to take that legacy forward with a modern approach inspired by the past. The brand ethos focuses on gentle, skin-loving ingredients that embody a balance of science and nature.

Just as Joseon was a period of innovation in Korean culture, Beauty of Joseon brings novel formulations to the K-beauty space. With thoughtful formulas suited to sensitive skin, the brand moves forward while honoring the glorious Joseon heritage.

Korean Beauty Influences

Korean beauty and skincare have become increasingly popular worldwide in recent years. Known for their innovative and effective products, multiple step routines, and focus on healthy, glowing skin, Korean skincare has won over legions of fans globally.

Korean beauty rituals have always emphasized gentle, natural ingredients and a dedication to routine. However, in recent decades, technical innovations in skincare have accelerated and captured global attention. The now famous 10-step Korean skincare routine promises glowing, moisturized skin by layering toners, essences, serums and moisturizers. Signature Korean skincare ingredients like snail mucin, green tea, and rice water aim to deeply hydrate and nourish the skin.

High-tech Korean skincare products have also become popular for their transformative effects. Ingredients like vitamin C, retinol, and peptides aim to target specific skincare concerns like wrinkles, dark spots, and loss of firmness. Korea’s technologically advanced skincare industry continuously produces new must-have ingredients and formulations.

Fascination with Korean pop culture has also fueled interest in Korean beauty trends. The polished, youthful look of Kpop stars helped drive global demand for Korean skincare. Now, Korean beauty products and tips have become a mainstay of skincare routines worldwide.

Key Skincare Ingredients

Beauty of Joseon’s formulations showcase key ingredients used in traditional Korean skincare. These botanical extracts and antioxidant-rich compounds deliver nourishing benefits to all skin types.


Ginseng has been prized in Korean skincare for centuries thanks to its rejuvenating effects. It energizes and brightens the complexion while smoothing fine lines and wrinkles. Beauty of Joseon harnesses the power of ginseng root extract in products like the Ginseng Essence Water.

Green Tea

Known for its soothing and hydrating properties, green tea leaf extract is another cornerstone of Korean beauty. It contains antioxidants that protect skin from environmental stressors. Several Beauty of Joseon serums and creams feature green tea.

Rice Water

Rice water has historically been used by Korean royalty for brighter, smoother skin. It cleanses gently while infusing skin with minerals, vitamins, and amino acids. Some of Beauty of Joseon’s cleansers and toners include rice water for its softening benefits.

By tapping into these traditional Korean ingredients, Beauty of Joseon unlocks powerful skincare solutions. Its thoughtfully formulated products deliver transformative results.

Bestselling Products

Beauty of Joseon is known for several bestselling skincare products that customers love for their effective ingredients and beautiful packaging. Their top-sellers include:

Rice Probiotic Power Essence – This lightweight essence contains rice ferment filtrate that hydrates and brightens the skin. It also has four probiotic strains to strengthen the skin barrier and balance oil production. The essence absorbs quickly without leaving a sticky feeling. Fans of this product say it makes their skin look radiant and supple.

Revival Serum – Formulated with niacinamide and centella asiatica extract, this serum reduces redness and brightens dull skin. It helps improve skin texture and tone for a more even complexion. The serum has a watery, gel-like texture that calms irritation. Reviewers say it visibly fades acne scars and hyperpigmentation.

Glow Deep Serum – With vitamin C from roses and cranberry extract, this serum boosts collagen production and evens skin tone. It has a luxurious golden gel texture that makes skin look radiant and dewy. Users report it brightens their complexion and reduces signs of aging over time. The fresh rose scent is an added bonus.

Dynasty Cream – This thick, nourishing moisturizer softens dry skin and strengthens the moisture barrier. Key ingredients include ginseng root extract, amino acids, peptides and ceramides. The cream has a luxurious texture and leaves skin looking plump. Fans say it saved their skin from dryness and sensitivity.

Skin Benefits

Beauty of Joseon products feature powerful Korean skincare ingredients that provide remarkable hydration, brightening, and soothing for all skin types.

The Dynasty Cream is packed with hydrating sodium hyaluronate to pull moisture into the skin and retain it, leaving your complexion silky soft and supple. Niacinamide brightens and evens tone while antioxidants like ginseng root extract protect the skin.

The Relief Sun: Rice + Probiotics SPF 50+ PA++++ soothes sensitive skin with its formula centered around fermented rice water. This calms inflammation and irritation while strengthening the moisture barrier. The sunscreen also contains niacinamide to fade dark spots and even skin tone.

Glow Deep Serum contains a 10% concentration of glutathione, a powerful antioxidant that brightens while hydrating. Hyaluronic acid boosts hydration as licorice root extract calms irritation. With consistent use, skin looks more radiant and youthful.

By using Beauty of Joseon products as the core of your routine, you can expect plumper, softer, more even-toned skin that radiates good health. The thoughtful formulas effectively combat dryness, dullness, and irritation.

Routine Recommendations

With its focused range of thoughtfully formulated products, Beauty of Joseon makes it easy to create a simple yet effective Korean skincare routine. Here are some suggested routines for different skin types and concerns:

For Dry Skin

If you have dry skin that feels tight and flaky, you’ll want to focus on hydration and moisturization. Start with the Beauty of Joseon Deep Cleansing Oil to gently melt away makeup and impurities. Follow with the Rice + Probiotic Polishing Powder to softly exfoliate and smooth skin texture. Pat on a few layers of the Rice + Probiotic Essence for a hydration boost. Finish with the Rice + Probiotic Cream for rich moisturization. The Rice + Probiotic line is ideal for dry, sensitive skin.

For Oily/Acne-Prone Skin

To control excess oil and breakouts, reach for the Beauty of Joseon Apricot Peeling Gel and Dynasty Cream. The peeling gel contains natural papaya extract to dissolve dead skin cells and prevent clogged pores. The Dynasty Cream has tea tree to combat acne and sebum-controlling sage to mattify skin. Use the Peach + Lotus Aqua Cream as your final moisturizer. It’s a lightweight gel-cream that hydrates without causing greasiness.

For Anti-Aging

Mature skin needs both hydration and antioxidants. The Rice + Probiotic Essence, Serum and Cream provide hydration and nourishment. Follow with the Dynasty Cream containing antioxidants and peptides to improve elasticity and firmness. The Relief Sun + SOS Kit also has antioxidant sun protection. Finish with the Glow Awakening Oil for brightness. This multi-step routine addresses all major aging concerns.

The simple but powerful Beauty of Joseon formulas make it easy to customize your routine for your unique skin needs. With a focus on gentle Korean herbal ingredients, you can restore skin’s natural beauty and radiance.

Reviews and Ratings

Beauty of Joseon has earned rave reviews and high ratings across the internet. Customers consistently praise the brand’s effective formulas, luxurious textures, and elegant packaging.

On Sephora’s website, Beauty of Joseon earns an average rating of 4.4 out of 5 stars across all products. The Rice + Probiotic Power Essence in particular has over 800 glowing reviews and a 4.5 star average rating. Customers say it absorbs quickly, calms irritation, and leaves skin looking brighter and more even. Many call it a holy grail product.

The Renewal Serum also impresses customers with a 4.4 star average rating. Reviewers share that it fades dark spots and evens tone without irritation. They love the silky, lightweight texture. Some say it’s the best vitamin C serum they’ve tried.

Ratings on YesStyle are equally positive. The Dynast Firming Serum has earned 4.8 out of 5 stars based on nearly 900 reviews. Customers rave about its anti-aging effects and luxurious glide. Many say it instantly smooths and brightens.

Across platforms, Beauty of Joseon receives consistent praise for effective Korean skin science, elegant packaging, and carefully crafted formulas that deliver real results. The outstanding customer satisfaction and glowing reviews showcase the quality and innovation that has made this brand a fan favorite.

Awards and Recognition

Beauty of Joseon has received significant recognition in the Korean beauty industry in recent years. Most notably, the brand’s Dynasty Cream was awarded Best Moisturizer at the 2021 Cosmopolitan Beauty Awards Korea. This major industry accolade recognizes the Dynasty Cream’s outstanding performance as a deeply nourishing and hydrating moisturizer.

Beauty of Joseon’s Glow Serum also received an honorable mention at the 2022 Korean Consumer Awards for best brightening serum. The Glow Serum contains niacinamide and vitamin tree to target dark spots and brighten dull skin. This recognition from Korean consumers speaks to the serum’s highly effective brightening results.

Additionally, Beauty of Joseon was named Best Clean K-Beauty Brand in Women’s Health Magazine’s 2022 Clean Beauty Awards.

As consumers grow increasingly concerned about potentially harmful ingredients in skincare and cosmetics, this award highlights Beauty of Joseon’s commitment to non-toxic, gentle formulas. The brand excludes over 2,000 potentially harmful ingredients from all of its products.

With its combination of efficacious ingredients, elegant textures, and focus on clean beauty, Beauty of Joseon continues to earn accolades as an outstanding Korean skincare brand. The awards from major Korean beauty publications and consumer groups demonstrate the brand’s positive reputation and success at meeting the market’s demand for gentle yet effective skincare. Beauty of Joseon’s growing list of awards cement its status as a top K-beauty brand to know.

Where to Buy

Beauty of Joseon products are sold by many popular online beauty and skincare retailers. Here are some of the top places to shop for Beauty of Joseon products:

  • Sephora – Sephora carries a wide selection of Beauty of Joseon’s most popular products including the Rice + Probiotic Power Essence, Radiance Cleansing Balm, and Dynasty Cream. Sephora offers free shipping and samples.

  • YesStyle – YesStyle sells the full range of Beauty of Joseon products. They frequently have sales and promotions on Korean beauty brands. Free worldwide shipping is available.

  • Soko Glam – Soko Glam specializes in Korean skincare and offers the complete Beauty of Joseon line. They have fast and free shipping over $35 in the US.

  • Peach & Lily – This K-beauty retailer stocks bestsellers like the Rice + Probiotic Power Essence. Free shipping is offered on orders over $50.

  • Amazon – Amazon Prime members can get fast, free delivery on Beauty of Joseon products. Make sure to buy from authorized sellers.

  • Cult Beauty – UK and EU customers can shop the brand on Cult Beauty. They ship internationally and offer a loyalty program.

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